LYNG RUNNING, BRAND IDENTITY & LOGO



AHO school project, spring 2025 (fictive case)

























The name Lyng reflects the essence of the brand,  natural and Nordic, light and airy, striking a balance between rawness and finesse.

It connects the identity to nature, fresh air, and an active lifestyle, while symbolizing movement and freedom, which are core to running.

As a plant that thrives in harsh environments, Lyng also embodies endurance, strength, and adaptability,  strong values for a running brand that bridges city and nature.